United by Hope

Christian Aid

 
Aimed at reversing a decline in support, Christian Aid’s flagship brand campaign showed how everyday things unite us even if injustice divides us.
 

Channels:

• TV
• Digital (YouTube, Meta, GoodLoop & SeenThis)
• Press

Highlights:

• Exceeded media targets, industry benchmarks, and generated over £1m
• Brand metrics reached record highs
• Partnership with The Guardian achieved amazing results