Stop Rugby Sinking

Christian Aid

 
Raising awareness of rising sea levels during the Rugby World Cup by showcasing Pacific dancers in the Thames, this campaign won praise from the Deputy General of the United Nations Development Programme in New York.
 

Channels:

• Digital (Meta X)

Highlights:

• Strong early engagement led us to increase media investment, doubling our reach from the planned 2.7m to 5.4m people
• We reached 2.9m people on Meta and 2.4m people on X
• Fantastic VTR on X, beating targets by 441%
• Generated over 18k website visits