Your Incredible Heart

British Heart Foundation

 
When GDPR came into effect many charities saw their marketable universe shrink.

To combat this, I managed the planning and production of a glow in the dark poster for children which formed part of the BHF’s 2019 brand campaign.

Despite ambitious timelines and logistical challenges, the outcome far exceeded expectations. The response to the poster was exceptional, achieving 675% more requests than anticipated. In just six weeks, over 150,000 posters were ordered, 120,000 from new supporters, and 67% of recipients opted in for future contact with the BHF.