All Girls Roar

Christian Aid

 
Launched after the Lionesses’ Euro win, this reactive campaign was developed in under a week to highlight Christian Aid’s gender justice work. It generated thousands of website visits and was such a success it was rerun the following year raising over £400k.
 

Channels:

• Out of Home (DigiVans)
• Digital (X)
• Press

Highlights:

• Our adverts were seen over 10 million times
• We raised over £400k
• Across this period we saw a record high of 34% of our audience saying that they’d like their donations to help women and girls, an 8pp increase from the previous quarter, another huge win for gender equality!