Adoption UK

 
In 2021, to mark its 50th anniversary supporting extraordinary families, Adoption UK launched a vibrant new identity that captured both hope and transformation. Created by HHolden Design in partnership with brand consultant Dan Dufour, the fresh look was rooted in a bold new vision: to give every adopted child an equal chance of a bright future. I was proud to donate my time, working alongside Dan to uncover meaningful audience insights that helped shape the direction of this rebrand.