Beacon of Hope

Christian Aid

Bursting with light and colour, the three-metre-tall Beacon of Hope, featuring artwork by Ugandan artist Matt Kayem, stood as a powerful symbol of how far we’ve come together in tackling poverty and inequality.
 

Channels:

– Experiential
– Digital (TimeOut & Reddit)
– OOH (Imax, Digital Billboards)

Highlights:

– First charity to advertise on the Imax at Waterloo
– Raised over £225k
– Generated significant PR