BOY

British Heart Foundation

 
Boy was one of the first brand campaigns developed following the BHF’s rebrand in 2018. I supported the Brand Marketing team to understand the findings and recommendations of the brand review and helped to lead on some of the wider campaign activation.

Developed to showcase the full scope of the BHF’s work and make heart disease feel more personal and relatable, at its core was the message: “Our research starts with the heart, but it doesn’t stop there”. The campaign resonated strongly with audiences, semiotic research by Side Salad revealed that 73% of those who saw the ad said they were likely to support the BHF in the future.