Christian Aid Week

Christian Aid

 
Christian Aid Week is the UK’s longest-running fundraising week, first held in 1957. My team took the lead on developing the creative concept, content packs and resources that brought to life the stories of our global partners and the communities they serve.

It was an appeal that had to work harder every year: church attendance was falling, volunteer numbers were down, and the wider fundraising environment remained tough. Yet by pairing powerful storytelling with bold, compelling creative, the appeal continued to raise millions.