Extreme Weather

Christian Aid

 
In early 2023, meteorologists predicted that the El Niño climate pattern (the warm phase) would bring record breaking heatwaves to the UK. In anticipation of extreme weather, we created a series of digital ads that raised awareness and support for Make Polluters Pay Action day by linking polluters to the climate crisis. As soon as heatwaves, droughts or flooding made headlines, our campaign went live.
 

Channels:

• Digital (Meta)

Highlights:

• We delivered over 2.6m impressions
• Link clicks were more than ten times higher than expected
• Our link clickthrough rate exceeded platform benchmarks by 690%