Give Peas a Chance

Christian Aid

 
In 2023, our Christian Aid Week appeal shone a spotlight on the mighty pigeon pea and the resilient communities of Malawi. With our ‘Give Peas a Chance’ food truck, we hit the streets of Leeds, Birmingham, Manchester, and London, serving up delicious pigeon pea tacos crafted by Great British Bake Off semi-finalist Hermine, giving the public a tasty way to connect with a great cause.
 

Channels:

• OOH (Branded food truck)
• Digital (Meta)

Highlights:

• We exceeded our target for impressions
• On Meta, our cook-along and recipe spotlight performed really well — the cook-along beat its click-through rate target by 13%, and the recipe spotlight did even better, exceeding the benchmark by 443%.