Hold on to Hope

Christian Aid

 
To raise awareness of global humanitarian crises and communities affected by conflict, Christian Aid partnered with Jords and the iNSIGNIA choir to release a powerful Christmas single designed to inspire hope and support through music.
 

Channels:

• Digital (Instagram, Spotify & TikTok)

Highlights:

• We exceeded our planned reach by 337%
• This included, 17m total digital impressions, 34 pieces of editorial coverage, 19 pieces of online coverage and 3 pieces of broadcast TV, including ITV News and London Live