Not Another Silent Night

Christian Aid

Launched in December 2025, Not Another Silent Night was designed to cut through seasonal noise and shine a spotlight on one of the world’s most overlooked humanitarian crises: the decades‑long conflict in the DRC. The campaign’s debut, a 30‑second silent TV ad, symbolised the years of silence surrounding this forgotten crisis.

Channels

TV
Radio
YouTube
Meta
DOOH
Press

Highlights

Reached 8.5m people, beating our target by 166%
Delivered year‑on‑year lift in both awareness and consideration
Search interest surged while the campaign was live
Earned coverage in The Express and The Independent helped carry the story even further, ensuring the silence surrounding the DRC was broken at one of the loudest moments of the year.